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WhatsApp broadcast campaigns0% markup on Meta rates

Send the right offer to the right customers

Send one approved WhatsApp template to the people you choose, with each person's own details filled in. Then see who received it, read it and replied.

Get a free demo See how it works
Official WhatsApp API0% markupSend now or scheduleDelivered, read and replied
Festive sale Campaign name, only you see it
Draft
1
Pick an approved template

With each person's name filled in from their contact.

2
Choose who gets it

From your contacts, a CSV, or numbers you paste in.

3
Send now or schedule

Pick a date and time in your own timezone.

Launch campaign

Your Store

Business account

Before you start

WhatsApp only sends broadcasts from an approved template

You pick the template, you do not type a free message and send it to a list. WhatsApp approves each new template first, which usually takes a few hours.

Marketing template

A promotion

Offers, sales, new arrivals, invites. People who opted out of promotions are skipped.

"Our festive sale is live. Up to 40% off, this weekend only."
Utility template

About an order or an alert

Order updates, appointment reminders, account alerts. These still reach people who opted out of promotions.

"Your order #1043 has shipped and arrives on Thursday."
How it works

Every campaign, in six steps

The same steps for every workspace, all on one screen.

1

Name it

The name is only for you. Customers never see it.

2

Choose a template

Pick an approved template, on the WhatsApp number you send from.

3

Choose who gets it

Your contacts, a CSV file, or numbers you paste in.

4

Fill the blanks

Each person's own details, or the same words for everyone. Add the image, video or PDF.

5

Send now or schedule

Pick a date and time in your timezone. Cancel a scheduled campaign before it goes out.

6

Test and launch

Send yourself a test and check the phone preview before you launch.

Audience

Choose who gets it, three ways

Send to the people a campaign fits, not to everyone.

  • Your contacts, filtered by lead stage and tags. Include some tags and exclude others.
  • A CSV file. The first row is column names and the phone column includes the country code.
  • Numbers pasted in, separated by commas or new lines.
StageInterested
TagVIP Pune
Exclude tagsBought this week
Contacts who match1,300

Example data.

Your Store

Business account

Hi Priya! Our festive sale is live. Get 40% off, this weekend only.

Reply STOP to unsubscribe

Shop the sale View catalogue
Fill the blanks

Each person gets their own version

A template has blanks. Fill each one with a different value per person, or the same words for everyone.

{{name}}Per personContact name, if empty "there"
{{offer}}Same for all"40% off"
  • Per-person values come from a contact field or a CSV column, with a fallback when the value is empty
  • Pasted numbers have no contact details, so their blanks are the same words for everyone
  • Upload the image, video or PDF the template needs, and each card's media for a carousel
Who is left out

The wrong numbers are skipped for you

Before anything is sent, the list is cleaned up automatically, and the campaign shows you exactly who was left out and why.

  • Duplicate numbers are sent once
  • Numbers that are not real phone numbers are skipped
  • People who opted out of promotions are skipped on a marketing template
  • A utility template still reaches them, because it is about their order, not an offer
AudienceSample data
Selected1,300
Skipped, already opted out32
Skipped, duplicate14
Skipped, invalid number4
Sent to1,250
Festive saleSample data
Sent1,250
Delivered1,120
Read760
Replied96
Opted out from this campaign3
After it sends

See who received it, read it and replied

Every campaign has its own page with Sent, Delivered, Read and Replied.

  • Everyone who replies shows up in your inbox, ready to answer
  • People who opt out because of this campaign are counted on it as Opted Out
  • That is kept apart from the people who had already opted out and were never sent it
Retry and follow up

Reach the people the first send missed

Auto retry

WhatsApp limits how many promotions one person gets each day. Turn on retry for a marketing template and the people WhatsApp held back for that reason are tried again.

  • Waits a day or two between tries, up to three tries
  • Only those people are retried, a real failure is not
Send a follow-up

From a finished campaign, send the same template again to a group you pick.

Failed to send18
Sent, not delivered112
Delivered, not read360
Read, no reply664
Replied96

The follow-up is its own campaign, so the first one's results stay as they were. Sample numbers.

0% markup on every message

You pay Meta's WhatsApp rates for the messages you send. We add nothing on top.

Meta's WhatsApp rateWhat Meta charges
BrizaAi markup0%
For developers

Or send from your own system

Send template messages with live customer data straight from your store, CRM or app. See the APIs →

  • Bulk campaigns and scheduled messages through the API
  • Check the delivery status of every message
  • Live customer data in every message
# Every endpoint is relative to
https://appapi.brizaai.com/api/v1/external

# Add your API key to every request
x-api-key: YOUR_API_KEY
Turn replies into leadsA button in your campaign can start a chatbot. See chatbots Answer every replyLet the AI agent answer the questions a campaign brings in. See the AI agent

Campaign questions

Still unsure? Book a demo and ask us anything.

No. WhatsApp only delivers a broadcast from a template it has already approved. You pick that template and fill its blanks. A new template is usually approved within a few hours.

Send your first WhatsApp campaign

Leave your number. We will show you campaigns and help you send your first one.

+91 Get a free demo